tablighatbazargani:For reaching out to their audience Iranian businesses extensively invest in advertising. According to data gathered by the emrc, a member of the dnaunion family, TV commercials have the largest share of the money spent on advertising compared with newspaper and magazine ads.Data gathered by the emrc shows that during the first quarter of the current Iranian fiscal (March 20 – June 20) a total of 693 trillion rials was spent on TVCs by local businesses, followed by 142 billion rials spent on newspaper ads, and 26 billion rials on magazine ads.Iran’s top ten spenders on advertising are Mihan, Tabiat, Delpazir, Sabah Dairy, Tabarok, Telavang, Alis, Bijan, Emersun, and MTN-Irancell.The top ten spenders on advertising in Iran invested 241 trillion rials on TV commercials, 142 billion on newspaper ads, and 26 billion rials on magazine ads. The top ten spenders accounted for 35% of the total money spent on TVCs, 56% of the money spent on newspaper ads, and 30% of investment made in magazine ads.The emrc data also indicates that the amount of money spent on print advertising is shrinking in Iran.The top ten spenders on TV commercials are Mihan, Tabiat, Delpazir, Sabah Dairy, Tabarok, Telavang, Alis, Bijan, Emersun, and MTN-Irancell. Eight out of the ten companies are food and dairy firms. These eight firms each have a larger share of the spending compared to the other two.During the first three months of the current Iranian year, the top ten spenders on newspaper ads were EcoIran, Omega, Vita Bella, Merident, Ave, Mashhad Leather, DG Gold, Golha, Ayandeh Bank, and Alo Bama.In the same period, the top ten spenders on magazine ads were Mobile Telecommunication Company of Iran, Parjak, MVM, Bank Saderat Iran, MTN-Irancell, Asan Pardakht, Snowa, Telecommunication Company of Iran, Bitter Sweet, and Rojin. The data shows that compared to TVCs and newspaper ads, a wider range of businesses spend money on magazine ads.This report, and other emrc products, can help businesses forge a better understating of the Iranian market. Such reports also provide firms with insights into their rival’s operations. The information can be used for forging more effective advertising strategies. The emrc has established a data bank of Iranian businesses’ investment in advertising. The data bank enables the market research company to provide its customers with invaluable insights into the advertising industry and its latest trends and developments.
